"Tri-Media Intelligence" measures the viewing behavior of the television audience throughout Georgia (except the occupied territories). The television audience is diverse and differs from each other by gender, age, place of residence, employment status, and many other indicators. The data below represent the official measurement results for the 6 months of 2023 (January 1 - June 30, 2023).

In general, men make up 45% of total TV viewing and women make up 55%. 27% of viewers live in Tbilisi, 28% - in East Georgia, and the largest part of them - 45% - live in West Georgia. 26% of the TV audience comes from the population over 65, and the smallest 7% are young people aged 16-24. It is also important to determine the size of the family. As it turned out, 21% are families with 6 or more members, and only 8% of TV viewers are representatives of single-member families. It should be noted that 65% of TV viewers are unemployed, and 35% are employed. The socio-economic status of the majority of the TV audience - 54% - is average, while 23-23% are divided between viewers of low and high socio-economic status.

Total TV viewing trends for individual channels may be similar or different from each other.

35-35% of the viewers of "The First Channel of Public Broadcaster" live in Tbilisi and West Georgia, and the remaining 31% live in East Georgia. Compared to other channels, it has a higher percentage of employed audience.

36% of "Imedi" TV viewers are over 65 years old, and more than half of its viewers - 51% - live in West Georgia.

As for GDS, it has more male viewers than female viewers. The largest audience of GDS - 27% is the population aged 55-63.

The data represent the official results of the measurement of the viewing behavior of the Georgian television audience by “Tri-Media Intelligence”. Data is taken from the population over 4 years, period January 1 - June 30, 2023. Unit - Profile%.