From 2015 to 2025, Tri Media Intelligence, a television audience measurement company, was the official licensee of technology from Kantar, a world leader in the industry, in Georgia.

Kantar's media division possessed experience in television audience measurement across more than 90 countries, providing over 25,000 clients with reliable data, tailored products, and innovative services.

As of February 25, 2026, Kantar Media has officially transitioned to a new brand and will henceforth operate under the name Fifty5Blue. Despite the rebranding, the research methodology, technological platforms, and international standards remain unchanged. Consequently, Tri Media Intelligence, now the official licensee and partner company of Fifty5Blue, continues to measure television audiences in accordance with international standards, providing reliable and high-quality data to the Georgian media industry.

Fifty5Blue is a global leader in media measurement and analytics, operating in more than 80 countries.

Fifty5Blue's independent, hybrid audience measurement combines reliable audience panels with large-scale data to create a unified and consistent picture across various platforms and markets. This enables content owners, advertisers, agencies, and platforms to make informed decisions in content development and advertising planning.