Summer Olympic Games 2024

The ancient and popular Olympic Games were founded in 776 in Olympia in ancient Greece. The Olympic Games are considered the most important international complex sports competitions of modern times, which contribute to the strengthening of friendship and cooperation of the world's youth, peace, and progress. Athletes from all five continents participated in the Games for the first time in 1908. Since then, every 4 years the athletes of the world have been hosted by different cities.

Paris hosted this year's Summer Olympics. The official opening ceremony was held on July 26. The first channel of the Public Broadcaster and the First Channel Sport offered us a live report. The opening ceremony of the Summer Olympic Games on the First Channel had an average of 59,098 viewers per minute. It should be noted that the TV audience for this year's Paris Opening Ceremony was 40% larger than the Tokyo 2020 Opening Ceremony and 68% larger than the TV audience for the 2016 Rio Opening Ceremony. (The data includes the TV viewing figures of the following cities: Tbilisi, Rustavi, Gori, Kutaisi, Batumi, Zugdidi, and Poti).

As for the whole of Georgia, the opening ceremony of the 2024 Summer Olympic Games on the First Channel had an average of 92,372 TV viewers per minute.

This year, including Georgia, 206 participating countries arrived at the Olympics. 28 Georgian Olympic athletes competed in the games. Three of them won a gold medal, three of them - a silver medal, and one - a bronze medal. On July 30, an average of 244,000 viewers per minute watched the competition of Tato Grigalashvili in the judo final on the First Channel of Georgia. 400 thousand TV viewers watched Lasha Bekauri winning the gold medal on July 31. The share of Ilia Sulamanidze's final speech on August 1 was 37%. As for boxing, Lasha Guruli won a bronze medal on August 4. His battle on the First Channel of Georgia had an average of 190 thousand viewers per minute. On August 10, Georgian Olympians were able to win 2 gold medals. Geno Petriashvili's final performance in freestyle wrestling on Georgia's First Channel had an average of 393 thousand viewers per minute. 299 thousand people watched the awarding of Lasha Talakhadze and won the gold medal, which made up 47% share of total television viewing. The final match of Givi Macharashvili on August 11, where he won the silver medal, had an average of 271 thousand viewers per minute.

In general, on the First Channel of Public Broadcaster, the most time was devoted to judo at the Paris Olympics, and 37% of the TV viewers watched it. 60% of the TV viewers of the Olympics were men, and 40% were women. The largest number of viewers, 21%, of the Summer Olympics was in the category of men over 63 years old, and the least, 5% - among girls aged 4-17. 39% of TV viewers of the Olympics were rural residents of Georgia, 32% were TV viewers living in cities, and 29% were residents of Tbilisi.

On August 11, the closing ceremony of the 2024 Summer Olympic Games was held, which had 47,356 viewers on the First Channel of Public Broadcaster.

The data represent the official results of the measurement of the viewing behavior of the Georgian television audience by Tri-Media Intelligence. Data is taken from the population above 4 years including guests.

Sofo Lezhava

By Sofo LezhavaOn 14 August, 2024