The first show of “The Voice”

On February 20, the international music Mega Show „The Voice" started on “The First Channel of the Public Broadcaster”. The jury members of the Mega show are musicians: Stefane, Niaz Diasamidze, Nikoloz Rachveli and Salio.

“The Voice” started at 10 pm and was watched by an average of 50 thousand viewers per minute. During the show, 9% of the total TV viewing was directed at “The First Channel of the Public Broadcaster”. 

During the Mega Show, 10% of Tbilisi TV viewing and 9% of the region TV viewing was directed at “The First Channel”. As for the age distribution of the show audience, it had the largest audience, 18 thousand viewers, in the group of women aged 18-44. 66% of the show “The Voice” TV audience were women and 34% were men.

The data is based on Tbilisi and 6 cities of Georgia (Rustavi, Gori, Batumi, Kutaisi, Zugdidi, Poti), where “Tri Media Intelligence” operates TAM panel. Data is taken from the population above 18 years including guests and time shifting in the households.

Sofo Lezhava

By Sofo LezhavaOn 22 February, 2021