On January 6, Imedi TV aired “The Christmas Ball”, which was held at the Dadiani Palace.

“The Ball” started at 10 pm and was watched by an average of 180 thousand viewers per minute. During “The Ball”, 31% of the total TV viewing was directed at Imedi TV.

“The Christmas Ball” was watched by an average of 119 thousand viewers per minute in Tbilisi, and 61 thousand viewers in region. As for the age distribution of “The Ball” audience in percentage, it had the largest audience - 27% in the group of women aged above 65, and the lowest audience – 6% in the group of women under 18. 66% of “The Ball” TV audience were women and 34% were men.

The data is based on Tbilisi and 6 cities of Georgia (Rustavi, Gori, Batumi, Kutaisi, Zugdidi, Poti), where “Tri Media Intelligence” operates TAM panel. Data is taken from the population above 4 years including guests and time shifting in the households.